List-Based Post [Blogging Blueprint]

INTRODUCTION:

The list post is one of the most popular and readable blog formats on the web. It is composed of -- you guessed it -- a list, and includes short explanatory paragraphs about each item.

Use your introduction as a way to tell the reader how this collection of ideas will help them. Keep it light by including a personal story. If you have any data that you can include relating to your list, include that in your introduction, too.

Here are some examples of how we use list blog posts here at HubSpot:

BODY:

Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart.

Some common section headers include:

1. Stop the Insurer From Using Your Doctor

Insurance Companies will contantly use your doctor if you let them.

2. Reason #2 why writing a list-based post is super helpful to your marketing

3. Reason #3 why everyone should be writing list-based posts

You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly.

Here are some pointers to make the best possible body of your blog:

Include visuals
Include short explanatory phrases in your headers
At the end, transition into your conclusion

CONCLUSION:

Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to include a Call-to-Action!

Congratulations! What a lovely list post you've created!

About Riemer Hess

Riemer Hess LLC is a national disability insurance law firm based in New York City. Our practice centers on long term disability and individual disability insurance claims for claimants and plaintiffs, including ERISA group LTD policies and private IDI policies. We also handle select long term care and life insurance matters where our insurance claim experience can help protect clients’ rights to benefits.

For over 30 years, we’ve represented professionals and executives nationwide in disability insurance claims, appeals, litigation, and benefit protection. We’ve litigated more ERISA disability cases in the Southern District of New York than any other plaintiff’s LTD firm, and our attorneys authored ERISA Disability Claims and Litigation, a legal textbook published by James Publishing.

We are Preferred Attorneys to the Brain Injury Association of America and have handled over 100 traumatic brain injury long term disability matters. We regularly represent clients with TBI, neurological disorders, complex spinal conditions, chronic pain, and other serious medical conditions affecting cognition, mobility, stamina, pain levels, and the ability to sustain work.

We also collaborate with disability and health advocacy organizations, including the U.S. Pain Foundation, to provide educational resources on chronic pain and disability insurance claims.

Clients trust us for our empathy, responsiveness, legal skill, and focused experience in LTD and IDI insurance claims.